Real Estate- Online Marketing

E-commerce is no longer limited to gadgets, apparels, and other goods. Consumers are now even buying property over the internet. The process of buying property is changing and is expected to emerge as one of the fastest growing medium for real estate sales.
A website is just the foundation for the digital marketing efforts. Google and LoopNet in a joint study have shown that 75% of people search commercial real estate online. This means the website is very critical in gaining brand visibility and help drive sales of the company. The website needs to be optimized for mobile devices as well because 13% of visits are from mobiles. Maintain a company blog is one crucial marketing tool as it has a very good impact on search engines and social media visibility. A news section on the site features important company updates, surveys and press releases. Creating marketing videos allow showcasing the company.
Once the website is updated and optimized, there are several things that drive people to it.
•Company Newsletter
Email remains the most effective form of communication for brands with higher response rates than any other format, but the company's newsletter allows staying in touch with the valuable customers and also showcases the company's activity and other information.
•Advertising Campaigns With Google
Most of the real estate companies run their ad campaigns on Google as the Ad Words offers a fast, efficient and scalable way to target investors online. This allows the companies to showcase their services or offers at specific locations in search results. This is also the fastest way to get in front of the most investors.
•LinkedIn
In the recent years, it has become the platform for professionals to connect. The 300 million user base consists of professionals in real estate, investing, or legal fields, and it offers powerful marketing and meeting system. Combined with ultra-targeted advertising, it is an important focus for the businesses.
•High-Quality Content
Good quality content is one of the most valuable things on the internet today. Well written blogs, informative articles, infographics with interesting data, good quality HD videos, and other content that captures the attention of the people when they the website is very necessary. High-quality content helps in building an audience and creates trust.
•Guest Content
This tact is very effective for two reasons. It gets the company name and brand on large websites. It also allows the real estate company to gain exposure which may not be able to gain on the company's website. The second reason is that the website gets powerful links. This drives traffic to the company's site and also has important SEO value and improves the ranking in search engines.