Guerrilla Marketing

Today, business competition is very high. Traditional marketing is not delivering the desired results as it used to be, in the present world. To run a business successfully, one needs to think of new, different and exciting ways to grab consumer's attention. One can achieve this by coming up with a better marketing strategy. The good news is guerrilla marketing can help businesses to achieve this aim.
Guerrilla marketing is a concept businesses used to advertise the products or services in an unconventional and non-traditional way. It is a low-budget form of marketing that can reap huge profits if implemented in a right manner. This concept of marketing is generally made for small businesses that reach to the large audience and involves high energy, creativity and imagination with very low risk. According to Drew Neisser, CEO of Renegade Marketing, "Guerrilla programs usually start when a client says to us, 'we don't have any money but we'd really like to get some media attention".
Guerrilla marketing is an amazing way to get you noticed among people, set you apart from your competitor and earn you a reputation for being different. Big companies are also using this unconventional and non-traditional way of marketing as an accompaniment to their advertising campaigns. One such example is the famous Chipotle's Mexican Grill campaign. The company started a campaign with locations worldwide, in which anyone who came into the Chipotle's outlet on Halloween, dressed up as a burrito or wrapped in a gold foil, received a free burrito. The campaign ended up with results showing Chipotle's Mexican Grill a good profit and a lot of people's appreciation.
The main objective of guerrilla marketing is to get your brand name in front of people. Other than this, there are many ways guerrilla marketing can expand or increase your business. Some of them are:
Increase customer base: Guerrilla marketing mainly focusses on things, like getting new customers, urging existing customers to buy the product again, and making them pay money for more, but in a way that delights them. For example, suppose you run a coffee shop. Run an offer to give free coffee with cookies to a customer who comes in with two friends. This way, you will be able to sell extra and earn three customers at one go. Also, the cost of the free product won't affect you when you get more customers. This marketing is more powerful when targeted to the existing customer rather than new ones.  Existing customer quickly recognize and respond to your creative campaigns and are more likely to share the experience with their friends.
Save money: Traditional marketing methods, like television commercials, radio spots or print advertisements require ample budget. The biggest advantage of guerrilla marketing is that the method involves a low budget or even no cost. This will result in a big saving. That is the reason it is good for small businesses who don't have huge budgets to spend on marketing campaigns. The best way is to use social media websites, such as Facebook, Myspace and YouTube to promote your product and service. Post your business profile, including videos and any attention-grabbing material you can think of, on these sites.
Develop associations: Guerrilla marketing doesn't always involve free stuff. One can think of other different creative ways to achieve the desired goal. Try to get associated with another business that attracts the same customer base as your business does. For example, suppose a flower shop is just near your coffee shop. Get collaborated with them and offer a discount coupon for your product / service for customers who buy flowers from that shop. This way, it will help in getting more customers to your business and their business as well.
Long-lasting impression: Most of the guerrilla marketing is based on face-to-face interaction with people. These interactions - whether be giving free stuff or giving away branded collateral, etc. can leave a long-lasting impression on customers than the inorganic experiences of watching or listening to traditional ads. When guerrilla marketing strategies get tied with social-media-driven campaigns, the bond between a company and its new customers can grow stronger.
As you can see, these were the few advantages of guerrilla marketing for your business. Although the list is very long. These marketing strategies will help you in getting more customer and building relationship. All you required is just a little creativity and time to put them into action. The basic principle of guerrilla marketing is to surprise the customers. And whether you arrange a raffle or organize a tasting session, whether you dress up or ask them to dress up, it won't have too much impact on your financial resources. Also, a thing, you should never do in guerrilla campaign is not to annoy your customers otherwise, they will never turn back to you again. Any business, whether big or small, can use unconventional means to get new customers and in retaining the old ones. And thereby increase in profits, not just revenue.
Guerrilla Marketing is an integral part of Social Media Marketing. For more information, check Shaw Academy'sl learn guerrila marketing now online program.  learn this before you join Shaw Academy teaches over 300,000 students every month and you can read the reviews.

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